Facebook adds topic controls for Feed and Reels
Meta is rolling out tools that let people describe which topics they want to see more or less often.
Meta announced new Facebook controls that let people specify interests in their own words. The Your Algorithm menu lets viewers manage topics for Feed and Reels, and Facebook may ask for more detail after someone marks a post as interesting or uninteresting.
Meta says that feedback can affect recommendations within the same session. The announcement describes controls for viewers; it does not specify a new ranking rule that creators can optimize for.
Why it matters
Give each Reel a clear subject. A focused video showing how to adjust a bike helmet answers a more specific need than a general product montage. Test a few distinct subjects and use watch time and comments to see which are useful to your audience.