Google expands AI shopping insights to five markets
Merchant Center reporting now covers how shoppers discover products in Google’s AI search experiences across five countries.
Google announced general availability of its Merchant Center AI performance insights in Australia, Canada, India, New Zealand and the United States. The reporting lets retailers compare their visibility with other brands in experiences such as AI Mode and AI Overviews.
In the same update, Google pointed merchants to product feed fields that provide more context about how an item is used. This gives merchants a specific part of the product data to review when relevant items are difficult to find.
Why it matters
Use the report to identify a small group of products to review. Check whether the feed and landing page agree on variant details and availability, then add relevant attributes such as fit or use case where the data supports them.