Shopify survey points to AI use in holiday shopping
In Shopify’s holiday report, 65% of shoppers surveyed said they expected to use AI for at least one shopping task.
Shopify’s 2026 Global Holiday Retail Report describes how shoppers expect to use AI during gift season. The figure measures stated intent, so it says more about how shoppers plan to look for ideas or compare options than about how many purchases will be made through AI.
Gift searches are often framed around a recipient, a budget and a use. A title alone may give shoppers little to work with if a listing omits size, materials, compatibility or the markets where the item can be delivered.
Why it matters
Start with the questions creators receive after a product demo. Add the answers to the product page, especially where a buyer needs measurements, compatible models or ordering deadlines to decide whether to buy.