TikTok backs a slate of creator-led vertical series
TikTok and Made By Us Studios will co-produce short scripted series for TikTok and PineDrama.
TikTok and Made By Us Studios announced a production partnership for scripted vertical series led by creators. The companies revealed the first two projects at MIPCOM Cannes, including Player, which stars creator Hannah Stocking, who is also an executive producer.
The announcement is an example of creators helping develop a recurring story, with a role that can extend beyond appearing on camera. The productions are entertainment projects; their format is also a useful reference for teams planning an episodic brand campaign.
Why it matters
When testing a series, give each episode a reason to stand on its own because viewers may see the clips out of order. Agree with the creator on story approval and reuse rights before filming multiple parts together.