YouTube brings Creator Partnerships to 20 countries
YouTube’s brand partnership tools give more creators a way to connect with advertisers and share video performance.
At Made On YouTube, the platform said YouTube Creator Partnerships was available in 20 countries. YouTube described a code creators can share after a branded video is posted so a brand partner can access performance data and put advertising spend behind the video.
The company also previewed more ways to prepare pitches and respond to briefs inside YouTube Studio. Creators should check which tools are available to their channel before making them part of a delivery schedule.
Why it matters
Agree on usage terms before filming. If the brand wants to promote the video as an ad, put the agreed markets, usage period and reporting access in the brief so everyone knows what the partnership covers.
Source: YouTube Blog — Creator monetization and partnerships